There are as many reasons as there are people. Some people want to get rich fast and the easy way when others don’t mind to put some effort into it. I don’t know which type you fall into…

Hi, my name is Paul and I have been on the Internet since 1995. Let me tell you a little tip before going any further in the persuit for online riches. I have built a lot businesses in the real world and also in this Internet virtual world and I have found out that one thing remains invariable either in the virtual world of the Internet or in a real world business. What is it you might ask? The answer is that in both cases, you are dealing with real people.

If you stop a minute and think about this, it could change the way to look at your business. Why? Because if you open up a brick and mortar business anywhere in the world you eventually will be dealing with people. And do you know what it means? It means you are dealing with emotions. In doing business, emotions play a big part. The proof is that big enterprises spend more money targeting the emotions than the product itself.

You know that emotions play a huge role in buying a good or a service. But on the Internet you don’t obviously meet a person face to face so the only way to carry emotions is through written words and pictures on a web page. So it is really essential to know how people will act in response of what they see.

Perception is a major player. If people appreciate what you have to offer you are almost there, but they have to trust you and like you. building trust on the Internet is THE major challenge. In the real business world they get to know you as they see you, on the Internet it is a little bit different. You could be a world away and you won’t meet in person.

Tagged with:

Like this post? Subscribe to my RSS feed and get loads more!