Increase Traffic To Your Website With Search Engine Optimization
In the realm of website promotion there are two general strategies that people seem to become passionate about supporting. While one group states that the best way to go is search engine optimization (SEO), the other group is adamant that pay per click (PPC), or paid search marketing, should be the primary strategy for webmasters.
The reality is that these two methods should work together and in harmony rather than being thought of as separate entities where one methods excludes the other, and using only one of these approaches can result in you leaving money on the table.
search marketing
By employing paid search engine optimization marketing, you can get visitors to your web site much faster than is you used only search engine optimization to drive traffic. In many cases, you can start to see visitors and enjoy conversions within just a day of beginning your paid advertising campaign.
Part the the power of paid search marketing, which is often overlooked, is the data that can be quickly collected from the success or failure of your PPC campaigns. The conversion rates for the search terms that you choose for your paid marketing efforts can give you good insights into how to best optimize your pages for the search engines.
seo search engine optimization
Most of the time, a paid marketing search engine campaign that is most profitable will use long tail search terms because the bid cost on the listing is considerably less than targeting the primary single keyword, especially if it is a very popular or competitive keyword term.
So, long tail keyword phrases can be an effective way to get in the “back door” for a popular topic. Once you have a high conversion rate on your long tails, you can start to be very effective in your ability to implement search engine optimization on your pages for those phrases.
Because the organic search results, or the non-paid listings, receive nine times more clicks than paid results, this becomes very valuable once you are able to do the search engine optimization for the long tail keywords that you know convert well. Over time, with good optimization, you can advance in the organic search engine rankings until you are listed on the top ten, or front page. This is a much easier task with the long tail keywords, especially when you have the paid search marketing data to guide you in which terms to focus your optimization on.
paid search
The main problem with relying solely on organic search engine optimization results, is that it takes time for your site to get listed and then to advance in the search engine rankings as you continue your marketing search engine optimization efforts. Realistically, it could take a minimum of six months of testing and tweaking your pages to get them to the top search results position. And, it might not ever happen depending on how competitive that search term is.
However, by employing a strategy that takes advantage of both paid search marketing and search engine optimization, you can enjoy the best of both worlds and enhance the effectiveness of both approaches.
